Michael Bitsoff Recalls a Marketing Soda Pop Blunder

new-coke

Image: Jetijonez

Considered one of the greatest marketing blunders in history, on April 23, 1985 the 99-year-old Coca-Cola Company announced it was “improving” its original soda formula for a newer, sweeter version that would appeal to a wider consumer market. However, the company significantly underestimated the nation’s sentimental attachment to the iconic American brand — especially in the South, where Dr. John Pemberton created the soda drink in 1886. After a flood of phone calls, letters and incurring bad press, Coca-Cola announced it was returning to its staple with Coca-Cola “Classic”.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s