A Hot Dog of a Marketing Idea


(Authors Photos)

On the subject of odd jobs, I have to wonder what the driver of this vehicle (see photos) must experience during driving assignments.


Beginning in 1936 by Carl G. Mayer, nephew of the hot dog maven, helped create a vehicle known as the Wienermobile to promote the food companies’ products. Drivers are regarded as Hotdoggers and, initially, toy whistles shaped as replicas of the Wienermobile were handed out to children. The vehicles are popular with visits to stores, schools, orphanages, and children’s hospitals and participate in parades and festivals.


While the body manufacturing companies have changed over the years, General Motors chassis and engines provide the power plants to the six surviving full-sized vehicles.


Given the grave subject matter associated with the news cycle in North America, the Wienermobile as today’s subject will hopefully provide a smile many and was worthy of a mention to begin the week!


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